Tribal DDB Health
It’s not surprising that the medical profession, like most of us, are increasingly using internet and mobile technology to improve the work as well as social lives.
What is surprising is that few marketers are exploiting digital channels when trying to communicate with them.
In a competitive industry where survival of the fittest is a given, it pays to ensure our communications are as advanced as the science behind our products.
Tribal DDB Health is a timely fusion of medical and digital expertise that helps marketers in the healthcare sector to develop meaningful digital communications programmes – whilst remaining within the necessary guidelines.
It’s not about replacing sales reps with websites: 84% of healthcare professionals claim never or rarely to look at pharmaceutical websites. So instead we need to involve ourselves at points where our target audience actually are spending time.
Conversations about our brands are happening whether we like it or not. Given the choice of putting our heads in the sand or rolling up our sleeves and helping shape the debate, we’d prefer to help you do the latter.
The good news is that Tribal DDB Health has a range of proprietary tools that enable us first to listen to what’s going on digitally, then to respond in an appropriate manner, and all the time to measure how successful we’re being at shaping debate and increasing our brands’ value.
Whether it’s informing our target audiences of breaking science by text message, driving awareness of our products in social networks devoted to specific therapy areas, or supporting physicians and patients alike via their chosen channels at their chosen points in time, we can provide the strategy and create the materials to achieve those goals.
Physicians and their peers are no longer just prescribers of brands, but – together with their patients – they’re contributors to them.
Tribal DDB Health is here to make your brand stand out in a digital world.
