The past 10 years of business has proved that in today’s marketplace those businesses that innovate are in a far better position to realise financial gains.
The question then becomes, how do you make your business an innovative business, and the answer is remarkably simple. You need to experiment.
The increasing blurring line between our physical and digital worlds holds tremendous creative potential.
We turned London into a real life-size game board where we used 18 black cabs, fitted with GPS trackers and Monopoly livery, to act as real life playing pieces.