Mobile Rules! 2008
May 15, 2008 by Phil
With over three billion mobile phones in use globally, the mobile space is three times as large as television and twice as large as PCs and it is the most personal device.
Success in mobile marketing will require that marketers think differently. It is not a web experience that we transfer into a mobile neither another digital channel we push content to.
To be right, we will have to offer useful information, tools and services at the right moment and in the right place to enrich lives, better enable consumers to make decisions and help them to save time and money.
Nokia recently announced the winners in the annual ‘Mobile Rules!‘ competition, the world’s leading awards for innovative mobile business plans and cutting-edge applications, services and technologies from developers and entrepreneurs from around the globe.
For me, a very good overview of the mobile space today. One of my favourite is NiiMee, a package of projects developed in Python that exploits the accelerometer present in some high-end mobile phones.
With NiiMe you can move the mouse, drive a car using the phone as a steering wheel, play drums in the air, play Mario Bros and more games with the phone in the trouser pocket, and soon much more. There are a lot of funny and useful projects under development.
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