What do consumers really want?
February 24, 2009 by Phil · Leave a Comment
Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing.
He talks about a few experiences that may be artificial but make millions anyway.
Measuring User Experience
February 10, 2009 by Phil · Leave a Comment
In the online space, building accurate ROI model is difficult - especially if there is no e-commerce activities. Adaptive Path in partnership with UC Berkeley have just released this interesting report. It provides frameworks and analysis that will help you to:
- Understand how to choose high-value, high-impact Web development projects
- Evaluate Web investments in the context of the larger corporate budget
- Internally advocate for user experience as a competitive advantage
- Optimize your business processes and organizational structure to better leverage your Web site
“Over the last few years, ROI has been sought as the “holy grail” of getting more headcount and credibility for Web design teams. By unraveling how to measure the value of Web design, ROI analysis contextualizes corporate decision-making and transforms user experience design into a real competitive advantage.”