About us
Tribal Beta is about sparking digital innovation. It is a department within Tribal DDB that focuses on innovation and incubation. The Beta lab experiments with emerging technologies and the incubator grows ideas into businesses.
How do we work?
We use design thinking to drive user experience innovation.
We work in an iterative way and use prototypes to provide clients with the ability to evaluate an idea through experiential learning.
Our approach to development is based around user desirability, technical feasibility, and business viability. Rather than taking the traditional process of flowing work between departments, we’re going to shake things up by developing technologies in search of uses and identifying opportunities in search of technologies.
We build to think and think to build.
Who is the team?
Our small team and our partners are emerging technology enthusiasts who are passionate about delivering impact by creating meaningful brand experiences. We are T-shaped people. We like projects that challenge the depth of our skills as well as the breadth of our beliefs.
Craft I Collaboration I Entrepreneur I Passion I Curiosity
How do we look at emerging technology?
Implement the Now - How can your business lead today?
Prototype the New - What should you consider for the immediate future?
Explore the Next - What disruptions might change your business?
Which areas are we exploring?
We will explore the role of digital in areas such as responsive environments, mobile and web platforms.