Underlying music moment
October 16, 2008 by Phil · Leave a Comment
I’m always amazed how small interactions can create such a level of happiness. That’s what happened to me last night when I discovered the Shazam application for iPhone.
Already an industry standard, Shazam fully integrates with and complements the iPhone’s native environment, allowing you to seamlessly discover, buy and share tunes simply by holding your iPhone to music for just a few seconds.
The Shazam application enables you to tap into a vast database of nearly 5 million tracks giving instant satisfaction for those times when you want to know the tune that is playing, learn more about the artist, buy the song immediately - or simply add it to your playlist.
You can:
- Tag music: identify music anywhere - whether it’s on the radio, TV, in a movie or in a store.
- Build your own soundtrack: see the list grow every time music is tagged.
- Get the music: go straight to iTunes to preview and buy.
- Music Videos: see related videos of the track on YouTube.
- Capture the moment: personalise the tag by taking a photo and adding it to ‘My Tags’.
- Share the moment: send track details to friends via email.
Mobile Rules! 2008
May 15, 2008 by Phil · Leave a Comment
With over three billion mobile phones in use globally, the mobile space is three times as large as television and twice as large as PCs and it is the most personal device.
Success in mobile marketing will require that marketers think differently. It is not a web experience that we transfer into a mobile neither another digital channel we push content to.
To be right, we will have to offer useful information, tools and services at the right moment and in the right place to enrich lives, better enable consumers to make decisions and help them to save time and money.
Nokia recently announced the winners in the annual ‘Mobile Rules!‘ competition, the world’s leading awards for innovative mobile business plans and cutting-edge applications, services and technologies from developers and entrepreneurs from around the globe.
For me, a very good overview of the mobile space today. One of my favourite is NiiMee, a package of projects developed in Python that exploits the accelerometer present in some high-end mobile phones.
With NiiMe you can move the mouse, drive a car using the phone as a steering wheel, play drums in the air, play Mario Bros and more games with the phone in the trouser pocket, and soon much more. There are a lot of funny and useful projects under development.
Korean BBQ
May 13, 2008 by Phil · Leave a Comment
I’ve never been to a Korean restaurant as far as I can remember. And every time I see one I think I should try them but it simply never happens. Same for articles about how Korea is leading the troops on the digital and mobile front in many ways. You always read about it but never really do something with it. That needs to change.
The latest about the success of mobile coupons in South Korea here.
(via putting people first)