http://blogs.tribalddb.co.uk/beta Sparking Digital Innovation Tue, 24 Feb 2009 13:25:50 +0000 http://backend.userland.com/rss092 en Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing.  He talks about a few experiences that may be artificial but make millions anyway. [flv:http://www.youtube.com/watch?v=2RD0OZCyJCk 400 326] http://blogs.tribalddb.co.uk/beta/2009/02/24/what-do-consumers-really-want/ In the online space, building accurate ROI model is difficult - especially if there is no e-commerce activities. Adaptive Path in partnership with UC Berkeley have just released this interesting report. It provides frameworks and analysis that will help you to: Understand how to choose high-value, high-impact Web development projects Evaluate Web investments ... http://blogs.tribalddb.co.uk/beta/2009/02/10/measuring-user-experience/ As I don't blog anymore these days, I've decided to post this great content from a firm I admire a lot. First, for those interested, you should that The Guardian in association with IDEO has launched Inspire and Innovate section on the Guardian. They focus on explaining why now is ... http://blogs.tribalddb.co.uk/beta/2009/01/07/ideas-creativity-and-play/ MLab was founded by Gary Hamel and is designed to support research and experimentation around the future of management. At the inagural event the MLAb interviewed the attendees to hear about what radical remedies they might have for the future of management. Each participant was asked to identify a key ... http://blogs.tribalddb.co.uk/beta/2008/10/17/management-design-flaws-and-radical-remedies/ I’m always amazed how small interactions can create such a level of happiness. That’s what happened to me last night when I discovered the Shazam application for iPhone. Already an industry standard, Shazam fully integrates with and complements the iPhone's native environment, allowing you to seamlessly discover, buy and share tunes ... http://blogs.tribalddb.co.uk/beta/2008/10/16/underlying-music-moment/ At the 2007 EG conference, Kevin Kelly shares a fun stat: The World Wide Web, as we know it, is only 5,000 days old. Now, Kelly asks, how can we predict what's coming in the next 5,000 days? [flv:http://www.youtube.com/watch?v=yDYCf4ONh5M&eurl=http://bisforbeta.typepad.com/&feature=player_embedded 400 326] http://blogs.tribalddb.co.uk/beta/2008/10/16/predicting-the-next-5000-days-of-the-web/ Adaptive Path's Brandon Schauer and David Verba, recently gave a presentation on Subject To Change. It’s a good overview of the main points of their new book. "The way most organizations think and work on products and services isn't suited to the unpredictable world we live in. Instead, companies need ... http://blogs.tribalddb.co.uk/beta/2008/07/10/the-long-wow/ Here is the video from the presentation Jeroen Matser did in Cannes a few weeks back. Based on the feedback received afterwards we believe he did a good job again. Please share any thoughts and point of view in comments below if you like, we are interested in opening a ... http://blogs.tribalddb.co.uk/beta/2008/07/06/cannes-2008-total-collision/ I’ve always been interested in open innovation. If we are in the early days of collaboration in the agency world, I think that we should try to learn to work with others. We all speak about UGC, social network, sharing and so forth but what do we do ourselves?  We work ... http://blogs.tribalddb.co.uk/beta/2008/07/04/open-innovation/ I’ve recently come across this thought saying that “as marketers realise the power of digital, our industry is going from telling stories to designing experiences - experiences that deliver information, entertainment, and applications for online, mobile, or physical environments. Applications create utility and engagement that, when relevant, result in deeper ... http://blogs.tribalddb.co.uk/beta/2008/06/06/design-thinking/