Tribal DDB London appoints Rachael Ford as Deputy Client Services Director
January 9, 2009 by Phil
Tribal DDB has promoted Business Director Rachael Ford to the new position of Deputy Client Services Director. She will now lead a client group that includes The Guardian Media Group, GSK, KLM and Tropicana. Rachael will also be working very closely with Tom Roberts, Client Services Director, as they continue to build on the quality of account handling within Tribal.
Rachael joined Tribal DDB from Claydon Heeley in January this year as Business Director on the highly creative Guardian and Observer accounts. Naturally collaborative, Rachael has moved beyond the top down approach to business. Her determination to wear down the barriers that create ‘them and us’ in working relationships has meant superior results for both client and agency.
Rachel’s work on The Guardian has demonstrated that focusing on improving agency delivery – an area that digital agencies are often criticised for – leads to closer and more productive relationships with clients. With delivery issues dealt with, increased client confidence leads to more innovative and strategically interesting solutions – as demonstrated by the imminent launch of the Media Guardian Facebook project.
Despite Tribal DDB being Rachael’s first purely digital role, her vast experience across the industry including TV, online and direct marketing, has proven to be a fantastic foundation. Mike Parsons, Managing Director at Tribal DDB London, confirmed that she has impressed everyone with her ‘professionalism and dedication’ and ‘ability to create a great team working environment’.
Rachael’s appointment is effective immediately.
