Matt Ross Appointed Head of Creative
February 25, 2009 by olivia · Leave a Comment
Tribal DDB London announced today that Matt Ross takes over from Ben Clapp in leading and managing Tribal’s rapidly growing creative department. His responsibilities will include the direction and management of multiple creative teams, pitching for new business and overall creative responsibility for Tribal’s existing clients.
Matt joined Tribal in June 2008 as Creative Director on Philips and has been responsible for successfully leading the Philips account into new creative territories as well as playing an integral role on numerous other accounts
Matt has previously worked at various digital agencies including Agency.com and AKQA across clients such as Coca Cola, Playstation, Honda and British Telecom.
On his new appointment, Matt Ross said “I am incredibly excited to be taking over the reins from Ben, and look forward to building on the past successes of Tribal DDB. We are at a real tipping point with regards innovative creative communication opportunities… all of which I plan Tribal DDB to be at the centre of.”
Matt will report to Mike Parsons, Managing Director of Tribal DDB London, who confirmed Matt’s new role. “Matt’s leadership style has delivered positive momentum with the creative team and some superb work. He thoroughly deserves this opportunity” said Parsons.
Matt’s appointment is underway with complete takeover from 20th March.
Middleweight Information Architect/Interaction Designer
February 13, 2009 by olivia · Leave a Comment
The IA/IxD is responsible for designing, developing and documenting the structure of both web sites and applications In this role, you will be expected to work collaboratively with a project team and
support other IAs in the execution of all information architecture deliverables.
Be aware that much of Tribal DDB’s work is on digital marketing sites, where the emphasis is as much on persuasion and motivatiion as on usability or the organization of information. We are therefore
particularly interested in individuals who are as interested in design as in IA, and who can demonstrate particular success in working alongside designers in a digital marketing context.
Core Duties/Responsibilities
- Creating the information architecture for marketing, informational, and transactional sites/microsites.
- Understanding target audiences’ needs, tasks, and goals and translating them into creative concepts and functional components
- Supporting the team in translating business requirements into involving interactive experiences.
- Planning, facilitating and documenting immersive user research, concept testing, and usability testing.
- Developing user personas and scenarios to clarify results of user research and focus the team’s design efforts on the needs of key users.
- Collaboratively developing prototypes for demonstration of concepts to clients.
- Working alongside visual designers to develop user journeys that motivate users to engage fully with the interactive concept.
- Conducting expert reviews, competitive benchmarking and market research.
- Developing and documenting detailed user experience specifications for highly interactive interfaces.
- Contributing to the further development of user experience design as an intellectual discipline both within Tribal DDB and in the wider professional context.
Required Skills
- Demonstrated ability to execute IA on complex transactional interfaces, taxonomies and metadata frameworks, and templates for content management systems.
- Demonstrated ability to work in a highly collaborative environment.
- Experience with user-centred design methodologies.
- Excellent oral and written communication and presentation skills.
- Experience in client services and negotiating business decisions.
- Readiness on occasion to extend his/her role to encompass activities normally associated with other disciplines.
- Openness to contributions from other disciplines to the project’s information architecture or interaction design.
Required Experience
- Role typically requires 3+ years experience as an information architect, interaction designer, or experience designer (or similar role).
- Degree in a related field, such as Library Science, Cognitive Science, Industrial Design, Graphic Design, Human-Computer Interaction, Technical Communications, English, History, Anthropology, Economics. Proficiency in a variety of design tools including OmniGraffle, Visio or equivalent, as well as the MS Office Suite.