Matt Ross Appointed Head of Creative

Tribal DDB London announced today that Matt Ross takes over from Ben Clapp in leading and managing Tribal’s rapidly growing creative department. His responsibilities will include the direction and management of multiple creative teams, pitching for new business and overall creative responsibility for Tribal’s existing clients.

Matt joined Tribal in June 2008 as Creative Director on Philips and has been responsible for successfully leading the Philips account into new creative territories as well as playing an integral role on numerous other accounts

Matt has previously worked at various digital agencies including Agency.com and AKQA across clients such as Coca Cola, Playstation, Honda and British Telecom.

On his new appointment, Matt Ross said “I am incredibly excited to be taking over the reins from Ben, and look forward to building on the past successes of Tribal DDB. We are at a real tipping point with regards innovative creative communication opportunities… all of which I plan Tribal DDB to be at the centre of.”

Matt will report to Mike Parsons, Managing Director of Tribal DDB London, who confirmed Matt’s new role. “Matt’s leadership style has delivered positive momentum with the creative team and some superb work. He thoroughly deserves this opportunity” said Parsons.

Matt’s appointment is underway with complete takeover from 20th March.