Augmented Reality for the FT
August 28, 2009 by olivia
Always keen on experimenting with useful, new technology, Tribal DDB London has been working with the Financial Times to create a demonstration of Augmented Reality (AR). AR is becomming the latest new tool for brands to engage on a very personal level with their consumers.
All you need is a PC with a webcam, monitor and broadband connection to try out this exciting new means of engagement. Go to www.ft.com/ar to give it a go. If you didnt manage to get a copy of the FT you can download the optical tag to print out. If you would like to look at the Flash framework and the code behind this project please download the code.
[...] You can also find coverage om the FT tech Blog and the Tribal Blog. [...]