People’s Reviewer: we have a winner!
September 22, 2009 by olivia · Leave a Comment
The search is over! After just over 1000 applications, three entertaining heats and one challenging final, you have decided who should be crowned The People’s Reviewer. From our three finalists you chose your favourite: CONGRATULATIONS to Harriet.
Check out Harriet’s brand new simply effortless Volkswagen Tiguan here: http://www.volkswagen.co.uk/#/new/tiguan
Enjoy Harriet’s final challenge video on the People’s Reviewer Site http://www.thepeoplesreviewer.com
Monopoly City Streets Restart Date Set
September 16, 2009 by olivia · Leave a Comment
When MONOPOLY City Streets launched last week, we were thrilled that so many of you wanted to try your hand at global real estate domination. As many of you experienced, the initial rush led to slower servers, which in turn resulted in compromised data. You may have also discovered a few bugs while you’ve been getting to know the game and we’ve been hard at work to fix those problems.
MONOPOLY City Streets will be taken down at 15:00 GMT on Thursday 17th September for 12 to 24 hours for the test and reset. When the site is live again the game will restart with improvements to gameplay. This means that everyone will need to register again and everyone will be starting over with $3million to spend.
Keep an eye on the MCS blog http://blog.monopolycitystreets.com/ for updates and details about the game’s improvements.
Volkswagen Efficiency
September 10, 2009 by olivia · Leave a Comment
Volkswagen wanted to talk about fuel efficiency in a way which was accessible and emotive but didn’t lecture to consumers or expect them to be too ‘into’ cars or technology.
We came up with the Volkswagen Thinking roller coaster - a thrilling online ride that explains the key Volkswagen efficiency technologies. The roller coaster is a fantasy construction built in the vast white space of the usually very serious volkswagen.co.uk website. Site visitors can pause the ride to read more detail, or just sit back and enjoy the experience.
Take a ride on the Volkswagen Rollercoaster here http://www.volkswagen.co.uk/technology/rollercoaster
PLAY MONOPOLY CITY STREETS LIVE
September 9, 2009 by olivia · Leave a Comment
Monopoly City Streets is live! Get involved in You versus The World in the biggest live game of MONOPOLY in history!
A world of property-empire-building on an unimaginable scale. A live worldwide game of MONOPOLY using Google Maps as the game board. The entire planet is playing against each other turning the globe into one giant game board! Get onto www.monopolycitystreets.com and get involved now!
The goal is simple. Play to beat your friends and the world to become the richest property magnate in existence.
Own any street in the world. Build humble houses, crazy castles and stupendous skyscrapers to collect rent. Use MONOPOLY Chance Cards to sabotage your mates by building Hazards on their streets.
Which strategy will you employ? Determined drive? Ingenious daring? Intelligent caution? Will you thrive under the pressure of a fast growing global property empire - or will you crumble? Find out if you’ll thrive, or even survive, in the amazing world of MONOPOLY City Streets.
Follow updates from Mr Monopoly on the Monopoly blog: http://blog.monopolycitystreets.com/
Tribal in Revolution’s top 10 AR campaigns
September 8, 2009 by olivia · Leave a Comment
With increasing interest from brands, Revolution Magazine have listed their Top 10 Augemnted Reality Campaigns to date, including our very own FT issue from last week!
Check out what Revolution had to say about us:
More and more brands are conjuring up useful ways to integrate AR within their campaigns, with mobile playing a very big part. For many, AR remains little more than a gimmick, but these campaigns show it can be much more.
10. Financial Times
This might not be the most creative use of AR, but to be showcased on the front cover of the FT, and be followed up with a full-page article looking at how the twin challenges of digital media and the recession are forcing advertising agencies to rethink the way they do business, goes to show how far AR has come this year alone. Although the technology may have been around for a few years now, the fact that it is gathering this much momentum is exciting.
Check out the rest of the Top 10 here