Tribal in Revolution’s top 10 AR campaigns
September 8, 2009 by olivia
With increasing interest from brands, Revolution Magazine have listed their Top 10 Augemnted Reality Campaigns to date, including our very own FT issue from last week!
Check out what Revolution had to say about us:
More and more brands are conjuring up useful ways to integrate AR within their campaigns, with mobile playing a very big part. For many, AR remains little more than a gimmick, but these campaigns show it can be much more.
10. Financial Times
This might not be the most creative use of AR, but to be showcased on the front cover of the FT, and be followed up with a full-page article looking at how the twin challenges of digital media and the recession are forcing advertising agencies to rethink the way they do business, goes to show how far AR has come this year alone. Although the technology may have been around for a few years now, the fact that it is gathering this much momentum is exciting.
Check out the rest of the Top 10 here
