Volkswagen Efficiency
September 10, 2009 by olivia
Volkswagen wanted to talk about fuel efficiency in a way which was accessible and emotive but didn’t lecture to consumers or expect them to be too ‘into’ cars or technology.
We came up with the Volkswagen Thinking roller coaster - a thrilling online ride that explains the key Volkswagen efficiency technologies. The roller coaster is a fantasy construction built in the vast white space of the usually very serious volkswagen.co.uk website. Site visitors can pause the ride to read more detail, or just sit back and enjoy the experience.
Take a ride on the Volkswagen Rollercoaster here http://www.volkswagen.co.uk/technology/rollercoaster
