Tribal work features on BBC news
October 7, 2009 by Phil
DDB’s Chief Operating Officer, the discernible Nick Fox, was interviewed on BBC News on Wednesday and featured online on bbc.co.uk speaking on the announcement that online advertising has ‘overtaken TV’.
The report follows the release of the bi-annual study from the Internet Advertising Bureau which shows a growth of 4.6% in online revenue against the falling numbers of television advertising. Nick spoke of the exciting changes advertising has gone through over the last 10 years with the rise of the web, the boom of social media platforms and the necessity to keep one step ahead of this constantly evolving channel. He begins “there’s been a revolution…” and uses our Volkswagen Golf GTi Project, VW’s first purely digital car launch, as an example of a brilliantly successful online campaign. Watch the BBC 1 news segment here.
