DDB UK Streamlines management structure
December 7, 2009 by olivia
LONDON - DDB UK has streamlined its management structure in a move designed to strengthen group-wide organisation and better serve its integrated clients.
The key moves resulting from the restructure involve: Nick Fox, Jon Goulding and Tom Roberts. All three will continue to report into Chairman and CEO of DDB UK - Stephen Woodford.
Currently COO of DDB London, Fox will take on the new group-wide role of Chief Client Officer, and will be responsible for client service and new business development across the DDB UK group.
A former MD of Touch DDB, and currently CEO of Gutenberg Networks, Goulding becomes Chief Operating Officer of DDB UK. As the agency’s production and implementation specialist, he will work across all the group businesses with the brief of consolidating integrated operations. He will retain his Gutenberg Networks role.
MD of Tribal DDB, Mike Parsons, leaves the group to be replaced by the former Tribal DDB Deputy MD, Tom Roberts. Roberts has worked with many leading brands, including Sony, Hasbro, Barclaycard and AXA, and has produced award-winning interactive work for VW.
Victoria Fox, formerly deputy MD of Touch DDB is promoted to the position of MD.
“The changes are in recognition of the highly integrated direction of much of the group’s work for clients such as VW, Philips and Hasbro .” said Stephen Woodford, Chairman and CEO of DDB.
He added, “Mike has played a major role throughout the rationalisation process, and he leaves in place a strong framework for Tom to move forward for the benefit of both the group and our clients. We wish him every success in the future.”
“Seamless integration between disciplines is key,” said Nick Fox, “and this new structure will help us do this by delivering effective group-wide organisation.”
The restructure will not affect the existence of the DDB UK market-facing brands, which include DDB, Tribal DDB, Touch DDB, Radar DDB, DDB Matrix and Gutenberg Networks, and these individual brands will still exist under the DDB UK umbrella.
This month DDB London has clinched the global Flora brief, worth over £100million. It was also named “The World’s Most Awarded Agency” by The Gunn Report for 2009. DDB have been given this title three times over the last 11 years, the only agency to have done so.
