Tribal work features on BBC news
October 7, 2009 by Phil · Leave a Comment
DDB’s Chief Operating Officer, the discernible Nick Fox, was interviewed on BBC News on Wednesday and featured online on bbc.co.uk speaking on the announcement that online advertising has ‘overtaken TV’.
The report follows the release of the bi-annual study from the Internet Advertising Bureau which shows a growth of 4.6% in online revenue against the falling numbers of television advertising. Nick spoke of the exciting changes advertising has gone through over the last 10 years with the rise of the web, the boom of social media platforms and the necessity to keep one step ahead of this constantly evolving channel. He begins “there’s been a revolution…” and uses our Volkswagen Golf GTi Project, VW’s first purely digital car launch, as an example of a brilliantly successful online campaign. Watch the BBC 1 news segment here.
Social Media Influence 2009
March 13, 2009 by Phil · Leave a Comment
The fourth annual Social Media Conference, held on March 3rd in central London and sponsored by Radar DDB UK, saw over 180 delegates and speakers come together to discuss a host of social media issues (not just Twitter!) that are occupying the minds of both big and small business.
Titled, Social Media Comes of Age, conference keynote speaker Matthew Yeomans of Radar DDB asked the key question: What does it mean to be social when hundreds of major brands are looking at YouTube, Twitter (there’s that word again) and Facebook as a new channel for marketing. Using T-Mobile’s viral hit “Dance” as a launchpad for conversation, Matthew asked whether social media communication has a duty to do more than simply entertain?
Meanwhile Benjamin Faes, head of YouTube EMEA, articulated exactly how what once was a peer-to-peer video platform is becoming an entertainment medium in its own right, and Kevin Eyres, head of LinkedIn EMEA, outlined the growing importance of his business social network in a time of economic downturn. LinkedIn’s biggest growth spurt occurred immediately following the failure of Lehman Bros., Kevin told the delegates.
As he has done so well in all of the previous Social Media Influence conferences, Pinsent Masons’ Legal Director, Struan Robertson, struck fear in marketing, PR and corporate communications managers throughout the land with his smart insight into the legal dos and don’ts of social media in the workplace.
Some of the liveliest discussion of the day centred around the panel discussions, notably around the contentious subject of social media measurement. On a panel featuring Radar DDB’s Bernhard Warner and chaired by Tribal DDB MD Mike Parsons, speakers and delegates debated the ability of conversational research to deliver the traditional ROI statistics brand managers need. And on the PR panel, the intellectual debate was focused on and channelled through - yep, you’ve guessed it - Twitter.
Speaking of which, the conference made a certain microblogging platform’s second-most-popular-trend of the day (there’s a qualifier for you) while, in the world of traditional media, it warranted a feature in Business Week. In case you missed the day, Social Media Influencers have brought together videos, photos and presentations from the event available through the Social Media Influence.com website.
And for the latest in social media thinking, you can always follow Radar DDB on, um, Twitter at @RadarDDBUK.
Tribal DDB Worldwide Named a Top Agency of the Year
January 24, 2009 by Phil · Leave a Comment
Advertising Age announced today that it has named Tribal DDB Worldwide to its esteemed Agency A-List. This marks the second consecutive year Tribal DDB has received honors from the publication, having been the first digital agency to win Global Agency Network of the Year in 2008.
“We are thrilled that again Advertising Age has considered Tribal DDB to be one of the elite agencies in the world. Standing shoulder to shoulder with some of the most revered and awarded advertising firms is an honor and testament to the hard work and dedication of our employees on behalf of our clients,” said Tribal’s global CEO, Paul Gunning.
Tribal DDB is consistently ranked at the top of the industry as measured by both revenue growth and awards. This year’s achievement comes on the heels of 2008’s ten new office openings, multiple lead assignments across all media, growth of its current global clients, and five new global agency-of-record account designations.
In commenting on Tribal’s performance, client Hans-Christian Schwingen, Senior Vice-President, Brand Strategy and Marketing Communications, Deutsche Telekom said, “We consider Tribal DDB to be a multichannel agency…. apart from covering the entire value chain of communication services, Tribal DDB supports Deutsche Telekom in terms of technology consulting and implementation, as well as process consulting and management. We need service partners who can handle the complexity of communication tasks in a networked world.”
Born from digital and uniquely positioned to understand and react to consumer behavior in a plethora of media, Tribal DDB is a leader in the communication revolution. The agency created the world’s first social film with Nokia, broke a world record and motivated an entire country to cheer for China for McDonald’s, brought a nation to tears through an operatic viral sensation for Deutsche Telekom in Germany, and became a part of the effort to prevent skin cancer, AIDS in Africa and pollution.
“The breadth and depth of the work Tribal DDB developed around the world speaks to our core understanding of the dynamic and changing media landscape,” said Liz Ross, President, Americas and global Chief Marketing Officer, Tribal DDB Worldwide. “Our global portfolio of work succeeded at every measure, engaging consumers in remarkable, and effective ways.”
We’re getting very green
January 19, 2009 by Phil · Leave a Comment
Here are some of the things we’re doing to get our office more environmentally friendly.
• To reduce our impact on the climate, we are off setting our carbon emissions using climate care. www.climatecare.org.
• In 2006 we made our company Christmas card digital, money saved in the printing process and postage allowed us to donate £17K to the WWF who used the money to fund a project in the Rif Mountains of Morocco. This project gave local people jobs as they helped replant an environment which helped give homes to local wildlife.
• For Christmas 2007/8 we produced another digital Christmas card supporting the same cause.
• In 2006 we were assessed by the Caron Trust.
• In 2007 We dropped our heating by 2 degrees.
• The company corporate car account is with Addison Lee who are committed to reducing emission
• We also have an account with Griingo Cars that run on Biodeisel, please specify this car service at the point of booking in despatch.
• Our Cleaners use Greenline cleaning products.
• Our communal stationery cupboard behind reception is fully stocked with green stationery products.
• All our printed stationery is on recycled or part recycled paper/card.
• Our main copiers also utilised as printers are set to print double-sided automatically reducing paper and toner use.
• We have 37 recycling bins around the agency, the mixed recycle bins can take the following materials, paper, newspaper, magazines, card, paper cups, plastic bottles, juice cartons, glass. The mixed paper bins can take coloured paper, newspaper, magazine and paper files. Copiers, Printers, Batteries, cd’s and other electrical items can also be recycled, just contact the “office services” email group.
• We also utilise Paddington bid’s free weekly paper recycling service.
• Furniture is recycled around the building and wherever possible building materials are re-used by our contractors.
• London Recycling produce a quarterly report, if you would like a copy please speak to the Facilities Manager.
• Look out for the DDBee stickers throughout the building they are there to remind you what you can do to help.
• Each year on May 1st our heating is turned off and will stay off until October 1st, bring an extra layer of clothing for the cool British Summer!
• Old Mobile phones and Blackberrys are recycled through SHP solutions who recondition and sell on equipment we choose to donate that money to charity (Wateraid).
• When a courier package which is going to central London we can also specify on our form when you book that you are happy to use a push bike, as opposed to a motorbike.
• In 2008 William Richardson MSc Ba (hons) CIWEM AIEM of green element came in to carry out a 2 day environmental impact survey, a waste audit will follow. www.greenelement.co.uk
Tribal DDB Names Tony Cordero San Francisco Executive Creative Director
January 9, 2009 by Phil · Leave a Comment
Tribal DDB Worldwide, the world’s first digital agency named Global Agency Network of the Year by AdAge, announced today the appointment and promotion of Tony Cordero to Executive Creative Director of the San Francisco office. Tony will be responsible for overseeing the creative development for Tribal DDB San Francisco, whose accounts include brands such as the Clorox Company, SunPower Corporation, and McAfee. In this role he reports directly to Geoff Gougion, Managing Director. Tony joins Tribal San Francisco from the agency’s Chicago office where he was Creative Director. He replaces Dorian Sweet, who previously held the post.
“Tony is one of the great talents in our industry and I am thrilled to have him join the team in San Francisco,” said Managing Director Geoff Gougion, Tribal DDB San Francisco. “The Tribal DDB network has proven itself to be the best in the business in delivering creative business solutions and that is a direct result of the talent we have around the world. Expanding Tony’s role to oversee the creative product for the world-class brands we work with in San Francisco is a perfect fit, for us and for our clients.”
With over thirteen years experience in the digital space, Tony has led creative development for State Farm at Tribal DDB in Chicago. In addition, Cordero oversaw creative for the agency’s fashion retail book of brands, which encompass LensCrafters, L.E.I. Jeans, Anne Klein, Jones New York and Nine West. Prior, Tony led the team responsible for the interactive work on JCPenney’s award-winning campaigns for the 2005 and 2006 Back to School seasons.
“I am thrilled for the opportunity to join the San Francisco team and continue developing and strengthening the Tribal DDB network,” said Cordero. “In my experience here at Tribal I am constantly impressed by this army of incredibly talented individuals, and particularly here in the San Francisco office. I am honored to join their ranks.”
Cordero began his career with Leapnet, formerly The Leap Partnership, and continued on to Foote, Cone & Belding, VSA Partners and The Royal Order of Experience Design, where he developed interactive solutions for brands including EXPO/Home Depot, Sears, Roebuck & Co., Wal-Mart Stores, Circuit City Stores, American Airlines, Cathay Pacific Airlines, Iberia Airlines, MSNBC and Ernst & Young.
Tribal DDB Shanghai wins Pepsi digital
January 9, 2009 by Phil · Leave a Comment
Tribal DDB Shanghai has won the digital account for Pepsi beverage brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade in China from January 2009, after a 3-way pitch. Read more.
Tribal DDB London appoints Rachael Ford as Deputy Client Services Director
January 9, 2009 by Phil · Leave a Comment
Tribal DDB has promoted Business Director Rachael Ford to the new position of Deputy Client Services Director. She will now lead a client group that includes The Guardian Media Group, GSK, KLM and Tropicana. Rachael will also be working very closely with Tom Roberts, Client Services Director, as they continue to build on the quality of account handling within Tribal.
Rachael joined Tribal DDB from Claydon Heeley in January this year as Business Director on the highly creative Guardian and Observer accounts. Naturally collaborative, Rachael has moved beyond the top down approach to business. Her determination to wear down the barriers that create ‘them and us’ in working relationships has meant superior results for both client and agency.
Rachel’s work on The Guardian has demonstrated that focusing on improving agency delivery – an area that digital agencies are often criticised for – leads to closer and more productive relationships with clients. With delivery issues dealt with, increased client confidence leads to more innovative and strategically interesting solutions – as demonstrated by the imminent launch of the Media Guardian Facebook project.
Despite Tribal DDB being Rachael’s first purely digital role, her vast experience across the industry including TV, online and direct marketing, has proven to be a fantastic foundation. Mike Parsons, Managing Director at Tribal DDB London, confirmed that she has impressed everyone with her ‘professionalism and dedication’ and ‘ability to create a great team working environment’.
Rachael’s appointment is effective immediately.
Terms of use
January 21, 2008 by Phil · Leave a Comment
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