Tribal DDB London nominated for Webby Awards & People’s Voice Awards
April 20, 2010 by olivia · Leave a Comment
This year we’ve got three nominations for the 14th Annual Webby Awards and three Official Honouree distinctions. The 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide, and each of our nominated pieces of work was one of only five nominees in its category.
Our nominated work is eligible for the Internet’s two most sought-after awards: The Webby Award and the Webby People’s Voice Award.
Fans can vote online until the 29th April. If you like our work, please do go on and support us! For the first time, you can automatically Tweet your votes from each ballot page on the People’s Voice Website at http://webby.aol.com.
We’ve received Nominations for:
The GTI Project, Volkswagen UK, in the Game or Application category. Please click here for a direct link to vote for this work.
The GTI Project, Volkswagen UK, in the Automotive category. Please click here for a direct link to vote for this work.
Monopoly City Streets, Hasbro Inc. in the Games category. Please click here for a direct link to vote for this work.
The Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement. Tribal DDB London’s Official Honorees are:
Trivial Pursuit Experiment has been selected as an Official Honoree for the Games category.
Volkswagen Efficiency, Volkswagen UK, in the Best Use of Animation or Motion Graphics category.
Volkswagen Scrappage, Volkswagen UK, in the Banner Singles category.
Winners will be announced on May 4, 2010 and honoured in New York City on June 14. The Webbys are presented by The International Academy of Digital Arts and Sciences (IADAS), an organization whose members include David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Internet inventor Vinton Cerf, Twitter co-founder Biz Stone, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg.
This is a fantastic honour and achievement for both Tribal DDB and our clients; we’re thrilled to be participating in an award of this calibre.
The People’s Reviewer
January 5, 2010 by olivia · Leave a Comment
Challenge
Volkswagen wanted people to experience the ’simply effortless’ Tiguan for themselves.
Solution
We decided to use social media to turn ordinary individuals into influential brand advocates, by creating a competition in which we searched for a new kind of car critic - The People’s Reviewer.
Over 1000 people applied via YouTube video auditions and email entries. We selected nine contestants, divided them into three heats, and each was given the Tiguan for a week to try out its features and record a short video review. These were posted on the People’s Reviewer site where the public voted for their favourite. The competition culminated in a final between the winners of each of the three heats.
The journey had us meet some crazy characters and the ultimate winner drove off with the Tiguan. In keeping with the unconventional nature of this social media campaign, Harriet donated her prize to Romanian Relief, a children’s charity. Harriet and our team will be delivering the Tiguan personally in January 2010.
To help the contestants win votes we taught them how to tell their story and generate support using social media tools: Twitter, Facebook, YouTube and Flickr. They were a quick study!
This is a real example of a campaign that leverages the power of social media with an off-line experience, whilst being bolstered by a traditional media spend. The People’s Reviewer demonstrated the enormous potential of social media when embraced by major brands, even in these early experimental days. In undertaking the campaign, Volkswagen has broken new ground for the way UK car brands can and will connect with the public.
Impact
- 251,411 site visits
- 6,834 participants (votes, sign-ups, entrants)
- 1,019 entrants
- Over 1,000 followers on twitter
- Over 50,000 video views
- 2.2 million reach through social media [excluding paid advertising figures]
…and one People’s Reviewer
But it doesn’t end there.
The People’s Reviewer has made a star out of our winner and a star out of the Tiguan.
Vote GTI Project to win FWA People’s Choice Awards
December 16, 2009 by olivia · Leave a Comment
The FWA People’s Choice awards are now open for voting! Please visit http://www.thefwa.com/pca2009/ and show your support for the GTI Project by voting for it to win the FWA People’s Choice Site of the Year 2009. Its really quick and painless.
Voting ends 12pm GMT 13th January 2010.
Thanks!
IAB Creative Showcase 2 months running
December 10, 2009 by olivia · Leave a Comment
We’ve had a fantastic run the last two months with Creative Showcase, winning in October with The People’s Reviewer and November with Trivial Pursuit Experiment.
Trivial Pursuit Experiment
December 8, 2009 by olivia · Leave a Comment
Trivial Pursuit Experiment is a fun and addictive game that reveals your inner genius by pitting Men versus Women across the world to discover once and for all, who is the smartest sex! Players can also create banter cards to send to their friends, the perfect way to enlist more players for your side, or to have a dig at the opposition! Because we all have days when our inner genius is hiding, we created the Trivial Pursuit Wedgie awards: send in your favourite clips of real life mistakes and we’ll share the winners every week.
The game is running in nine languages, with a world-wide score of over four and a half million questions already correctly answered. It’s proving to be a close call with the men in the lead by a narrow 500 questions, though the scores are changing in real-time.
This year the classic Trivial Pursuit has had a makeover with six new question styles allowing for faster and more exciting game-play. Trivial Pursuit Experiment was created to support this launch, after all playing in teams is better, because no-one knows everything!
DDB UK Streamlines management structure
December 7, 2009 by olivia · Leave a Comment
LONDON - DDB UK has streamlined its management structure in a move designed to strengthen group-wide organisation and better serve its integrated clients.
The key moves resulting from the restructure involve: Nick Fox, Jon Goulding and Tom Roberts. All three will continue to report into Chairman and CEO of DDB UK - Stephen Woodford.
Currently COO of DDB London, Fox will take on the new group-wide role of Chief Client Officer, and will be responsible for client service and new business development across the DDB UK group.
A former MD of Touch DDB, and currently CEO of Gutenberg Networks, Goulding becomes Chief Operating Officer of DDB UK. As the agency’s production and implementation specialist, he will work across all the group businesses with the brief of consolidating integrated operations. He will retain his Gutenberg Networks role.
MD of Tribal DDB, Mike Parsons, leaves the group to be replaced by the former Tribal DDB Deputy MD, Tom Roberts. Roberts has worked with many leading brands, including Sony, Hasbro, Barclaycard and AXA, and has produced award-winning interactive work for VW.
Victoria Fox, formerly deputy MD of Touch DDB is promoted to the position of MD.
“The changes are in recognition of the highly integrated direction of much of the group’s work for clients such as VW, Philips and Hasbro .” said Stephen Woodford, Chairman and CEO of DDB.
He added, “Mike has played a major role throughout the rationalisation process, and he leaves in place a strong framework for Tom to move forward for the benefit of both the group and our clients. We wish him every success in the future.”
“Seamless integration between disciplines is key,” said Nick Fox, “and this new structure will help us do this by delivering effective group-wide organisation.”
The restructure will not affect the existence of the DDB UK market-facing brands, which include DDB, Tribal DDB, Touch DDB, Radar DDB, DDB Matrix and Gutenberg Networks, and these individual brands will still exist under the DDB UK umbrella.
This month DDB London has clinched the global Flora brief, worth over £100million. It was also named “The World’s Most Awarded Agency” by The Gunn Report for 2009. DDB have been given this title three times over the last 11 years, the only agency to have done so.
Volkswagen Thinking wins FWA S.O.T.D
October 16, 2009 by olivia · Leave a Comment
The FWA have yet again shown us their love making Volkswagen Thinking their Site of the Day today.
The Volkswagen rollercoaster is a thrilling online ride that explains the key Volkswagen Efficiency technologies.
FWA recently awarded us Site of the Month for the GTI Project. This will be the 4th SOTD from FWA for Tribal DDB London, nice going!
People’s Reviewer: we have a winner!
September 22, 2009 by olivia · Leave a Comment
The search is over! After just over 1000 applications, three entertaining heats and one challenging final, you have decided who should be crowned The People’s Reviewer. From our three finalists you chose your favourite: CONGRATULATIONS to Harriet.
Check out Harriet’s brand new simply effortless Volkswagen Tiguan here: http://www.volkswagen.co.uk/#/new/tiguan
Enjoy Harriet’s final challenge video on the People’s Reviewer Site http://www.thepeoplesreviewer.com
Monopoly City Streets Restart Date Set
September 16, 2009 by olivia · Leave a Comment
When MONOPOLY City Streets launched last week, we were thrilled that so many of you wanted to try your hand at global real estate domination. As many of you experienced, the initial rush led to slower servers, which in turn resulted in compromised data. You may have also discovered a few bugs while you’ve been getting to know the game and we’ve been hard at work to fix those problems.
MONOPOLY City Streets will be taken down at 15:00 GMT on Thursday 17th September for 12 to 24 hours for the test and reset. When the site is live again the game will restart with improvements to gameplay. This means that everyone will need to register again and everyone will be starting over with $3million to spend.
Keep an eye on the MCS blog http://blog.monopolycitystreets.com/ for updates and details about the game’s improvements.
Volkswagen Efficiency
September 10, 2009 by olivia · Leave a Comment
Volkswagen wanted to talk about fuel efficiency in a way which was accessible and emotive but didn’t lecture to consumers or expect them to be too ‘into’ cars or technology.
We came up with the Volkswagen Thinking roller coaster - a thrilling online ride that explains the key Volkswagen efficiency technologies. The roller coaster is a fantasy construction built in the vast white space of the usually very serious volkswagen.co.uk website. Site visitors can pause the ride to read more detail, or just sit back and enjoy the experience.
Take a ride on the Volkswagen Rollercoaster here http://www.volkswagen.co.uk/technology/rollercoaster