Tribal DDB Names Tony Cordero San Francisco Executive Creative Director
January 9, 2009 by Phil · Leave a Comment
Tribal DDB Worldwide, the world’s first digital agency named Global Agency Network of the Year by AdAge, announced today the appointment and promotion of Tony Cordero to Executive Creative Director of the San Francisco office. Tony will be responsible for overseeing the creative development for Tribal DDB San Francisco, whose accounts include brands such as the Clorox Company, SunPower Corporation, and McAfee. In this role he reports directly to Geoff Gougion, Managing Director. Tony joins Tribal San Francisco from the agency’s Chicago office where he was Creative Director. He replaces Dorian Sweet, who previously held the post.
“Tony is one of the great talents in our industry and I am thrilled to have him join the team in San Francisco,” said Managing Director Geoff Gougion, Tribal DDB San Francisco. “The Tribal DDB network has proven itself to be the best in the business in delivering creative business solutions and that is a direct result of the talent we have around the world. Expanding Tony’s role to oversee the creative product for the world-class brands we work with in San Francisco is a perfect fit, for us and for our clients.”
With over thirteen years experience in the digital space, Tony has led creative development for State Farm at Tribal DDB in Chicago. In addition, Cordero oversaw creative for the agency’s fashion retail book of brands, which encompass LensCrafters, L.E.I. Jeans, Anne Klein, Jones New York and Nine West. Prior, Tony led the team responsible for the interactive work on JCPenney’s award-winning campaigns for the 2005 and 2006 Back to School seasons.
“I am thrilled for the opportunity to join the San Francisco team and continue developing and strengthening the Tribal DDB network,” said Cordero. “In my experience here at Tribal I am constantly impressed by this army of incredibly talented individuals, and particularly here in the San Francisco office. I am honored to join their ranks.”
Cordero began his career with Leapnet, formerly The Leap Partnership, and continued on to Foote, Cone & Belding, VSA Partners and The Royal Order of Experience Design, where he developed interactive solutions for brands including EXPO/Home Depot, Sears, Roebuck & Co., Wal-Mart Stores, Circuit City Stores, American Airlines, Cathay Pacific Airlines, Iberia Airlines, MSNBC and Ernst & Young.
Tribal DDB London appoints Rachael Ford as Deputy Client Services Director
January 9, 2009 by Phil · Leave a Comment
Tribal DDB has promoted Business Director Rachael Ford to the new position of Deputy Client Services Director. She will now lead a client group that includes The Guardian Media Group, GSK, KLM and Tropicana. Rachael will also be working very closely with Tom Roberts, Client Services Director, as they continue to build on the quality of account handling within Tribal.
Rachael joined Tribal DDB from Claydon Heeley in January this year as Business Director on the highly creative Guardian and Observer accounts. Naturally collaborative, Rachael has moved beyond the top down approach to business. Her determination to wear down the barriers that create ‘them and us’ in working relationships has meant superior results for both client and agency.
Rachel’s work on The Guardian has demonstrated that focusing on improving agency delivery – an area that digital agencies are often criticised for – leads to closer and more productive relationships with clients. With delivery issues dealt with, increased client confidence leads to more innovative and strategically interesting solutions – as demonstrated by the imminent launch of the Media Guardian Facebook project.
Despite Tribal DDB being Rachael’s first purely digital role, her vast experience across the industry including TV, online and direct marketing, has proven to be a fantastic foundation. Mike Parsons, Managing Director at Tribal DDB London, confirmed that she has impressed everyone with her ‘professionalism and dedication’ and ‘ability to create a great team working environment’.
Rachael’s appointment is effective immediately.